Educational Toys to foster emotional intelligence and self esteem

Kimochis® - (KEY.MO.CHEE) which means “feeling” in Japanese - are plush, educational toys designed to help kids identify, understand and manage their feelings in a fun, comfortable way.

For the different social and emotional challenges our children face at school, at home, among friends or on their own, these multi award-winning educational toys are designed to get children talking, promoting strong parent-child, teacher-child and child to child connections. Kimochis® encourage kids to express themselves as they learn about appropriate feelings-driven behaviours and how to manage the feelings Kimochis® teach, whether that be mad, sad, left out, brave, uncomfortable, jealous, frustrated, silly and beyond.

Educational, Evidence Based Brochure...

Kimochis and ASD...

With today’s educational focus on building emotional intelligence, self esteem and resilience in our kids, Kimochis® with their social and emotional educational value are warming the hearts and minds of toddlers to tweens in early learning centres, kindergartens and primary schools, homes and hospitals across the world.

As a unique educational toy, building life skills in the play therapy, special edu, social emotional and 'toys for learning' arenas, the seven adored Kimochis® characters, including Cloud™, Bug, Huggtopus™, Cat, Lovey Dove™, Bella Rose and Clover, their tactile Kimochis® ‘feelings’ pillows and exciting new picture book series help children identify, express and communicate their feelings, one feeling at a time. Loved in each unique Kimochis® character is a personality of strengths and challenges for children to relate to, recognise and celebrate.



Sold out to Australian schools within the first eight weeks, this ground-breaking educational resource integrates with most educational curricula and programs and is a proven and practical way to teach early learning through to primary aged children about social and emotional learning (SEL) as well as character education.

Includes 'Special Edu' Content with each comprehensive lesson, plus access to the International Educator's Portal.

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Huggtopus™ is, needless to say, all smiles and hugs. She is very affectionate and strong and sometimes gets a little carried away by her big friendly personality.

Huggtopus™ doesn't know her own strength and can sometimes be a litte overbearing. She always means well but has to learn about boundaries. You can always count on Huggtopus™ to put a smile on your face if you're feeling down and to give you a great big hug to make you feel better.

Zach Gill has written and performed a brilliant song for Huggtopus who teaches kids in a gentle way about reading the social cues and respecting the personal
boundaries of others. Courtesy Brushfire Records.